4 Proven Benefits of Self-Publishing in 2023

Book publishing

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You must have heard people especially authors or publishing agencies talk about self-publishing books, and I believe you are wondering how you can also be in their shoes and achieve the results they’ve achieved.

Well, it’s not impossible for you. You can also be like them, and that’s why I’m sharing this blog post with you to help you get results from self-publishing your books in 2023.

One of the many things I’ve come to discover is that being a self-published author one-time is the courage you need to be able to replicate it anytime you need it.

Of course, like every other thing it comes with its cons and pros, but for the purpose of this article, we will focus on the pros more because I am interested in helping you get results in 2023.

Book publishing on its own has been discovered to be responsible for the transfer of knowledge across generations. This means that if you have particular knowledge you want to transfer from your generation to another, then book publishing is the way. It’s your knowledge, you should have the sole responsibility of determining everything that has to do with the book, and that’s why we have self-publishing.

What is Self-Publishing?

Self-publishing is the process of publishing your work of art without the influence of a traditional publisher. This process gives you the opportunity to have control over creative decisions, the cost of publishing, and profits from the sales of your work of art. For the context of this blog post, the work of art is a book, either an ebook, hardcopy or audiobook.

As an author, you don’t have to get worked up about the content of your book because traditional publishers can decide to edit the content without your permission in a bid to satisfy their preferred audience, which is not totally wrong judging by the fact that they will be covering up the cost of the entire publishing process, and they have a specific audience who feeds on the books they publish.

“Writing a book makes you an expert in the field. At the very least, when you hand someone a book you wrote, it’s more impressive than handing a business card.”

James Altucher  

As a self-publishing author, you determine who your audience would be and you write to suit them. Here, you have two people controlling you as the author, the author, and the people you are writing for.

Benefits of Self-Publishing

1. Complete authority over the content of your book

Just as I mentioned earlier, as a self-published author, you determine what you want to write, and the style and tone of what you want to write. It gives you the freedom to not only express yourself but to also define the entire publishing process which includes writing, editing, book design, printing, marketing, and sales.

You can choose to do all of this yourself and you can choose to hire a professional. When you hire a professional, you are not handing over your control and authority over the book to the professional, but instead, you are hiring them to get the job done according to your preference.

This is why agencies like ScribeTribe Africa exist to help you with the process of book publishing.

2. Saves time

Getting your book published by a traditional publisher is time-consuming, as you have to source a booking agent willing to take up your project and search for a suitable book publisher for you. This simple process can span from one day down to months and if possible years.

The time you spent on this process could have been used to write and publish more than one book. Imagine if you have to replicate this process for every book you want to write. Coupled with the fact that technology has made it possible for people to spend lesser time churning out quality content.

Self-publishing is your best approach to converting your manuscript into a book and getting it into the hands of your readers in the shortest time possible without watering down its content quality.

3. Build your brand or reinforce an existing one

It’s no longer news that book publishing is one of the pathways to thought leadership, and as a professional with years of experience under your belt, self-publishing will further help you to stand out in your preferred industry.


The book you published was strictly your ideas, knowledge, research, and experience. It serves as proof that you have in-depth knowledge about your field, and that’s what makes you a thought leader.

It further gives you endless opportunities and exposure to showcase yourself, your business, and your book to a larger audience. With the advent of covid19,  it has become apparent that social media is a tool that can be used to amplify your brand, but you need to have quality resources to meet the needs of your potential audience in 2023

4. Higher Royalty

As a self-published author, you have access to 100% profit as opposed to earning a low percentage of royalties from the sales of your book. With this, you can decide to invest 50% of your profit into the publishing and marketing of your next book, and then you have multiple streams of income at your disposal.


Self-Publishing is a tool to help you establish your authority as a thought leader. In the article, I have highlighted the definitions and the benefits of being a self-published author, and I know this will guide your decision as you proceed. At ScribeTribe Africa, we offer support services for authors who want to self-publish their books. Does this seem like what you need, contact us now!

More Articles for you to read

6 Mistakes Self-Published Authors Make

5 Effective Thought Leadership Strategies For Your Brand

What Is Book Publishing? Types Of Book Publishing


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