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How To Cultivate a Healthy Reading Habit in 2023

An open book in a library

A healthy reading habit can be interpreted to be a healthy eating habit, but instead of eating, you are reading. You are not just reading anything you see, you are reading books, and articles that would contribute to your growth in all aspects of your life. (Mental, spiritual, physical, intellectual, etc).

Due to the pressure associated with this season, it is possible for you to start by reading everything you see and in the end, you don’t have a healthy reading habit and you are far away from your goals. In this article, I will be sharing with you can build a healthy reading habit to help you become better in 2023.

Every action you take is a vote for the type of person you wish to become. James Clear

A healthy reading habit is a conscious effort to devote time and resources to the process of looking at a series of written symbols and getting a sense of their meaning.

It can also be described as being intentional with acquiring knowledge from reading books, articles, magazines, journals, and other written resources from other people.

Yes, it seems easy to achieve but it requires a lot more from whoever wants to achieve it. The fact that you are reading this article, shows that you are intentional about building your reading habit.

How to cultivate a healthy reading habit

1. Identify what aspect of your life you believe reading will help

Reading is an activity that requires an individual to look into a written text and absorb the information written to develop their intellectual capacity. This means that you can not afford to read randomly.

It is important that you identify what aspect of your life, this way your choice of resources will align with your desire, and thus you are on your way to committing time and resources to this habit because it interests you.

Reading is when someone looks into a written text and starts to absorb the information from the written linguistic message

2. Research and purchase the resources

After you must have identified your reading goal for a specific period of time, the next step is to get the books you will be reading. Again, don’t allow fear of missing out (FOMO) to motivate you to purchase resources that don’t align with your goal.

Remember we want to reduce the percentage of abandoned books and at the same time ensure that we have a healthy reading habits. Just like a good eating habit, you have to commit to making the resources you need within your reach.

For example, your goal for the first three months of the year can be to learn more about personal finance. Your list of books/articles/magazines should be on personal finance. Avoid the temptation of reading every book because there is a rave about it.

3. Setup a timeline to finish a book

A good way to cultivate a good habit in line with your goal is to set up a timeline. A timeline helps to give you direction and keep you on your toes in a bid to get things done.

It takes your goal from something that would happen in the future and moves it into the present and also help you to be committed to achieving your goal. A timeline will help you to create a schedule and make progress toward your goal.

4. Get an accountability structure

Accountability is an important tool for making and breaking habits, and scaling your reading habits. It can be divided into two, (I) Be accountable to yourself. (ii) Be accountable to people other than you.

Create a structure that keeps you accountable to yourself, you are first responsible to yourself than to other people. Accountability to other people is an additional step in ensuring that you achieve your goal.

To get this done, get your friends or family members who have the ability and willpower to influence you from the outside to carry out your decision when due. A cue I took from James Clear, “Atomic Habits” is creating a habit contract with trusted friends or family members whereby when you default in the contract, you have to pay defaulting fees as agreed by both parties. Check the book out here.

5. Reward yourself whenever you cross a milestone

Every time you receive a reward, your body releases dopamine which creates a sense of pleasure. This in turn will increase productivity and motivation. As such, you can use this to your advantage by giving yourself small rewards as you work towards a bigger goal.

For example, your daily goal can be to read 5 articles on personal finance and take note of action steps to take after reading. When you successfully do this, you can decide to reward yourself with your favorite snack. The next day, you won’t struggle with reading another 5 articles because you know there is a reward at the end of the day.

Tips to note when deciding on rewards

  • Pick a reward that doesn’t negate the goal you want to achieve. For example, if you want to build a healthy reading habit, your reward should not be mindlessly scrolling through social media.
  • Your reward can be something related to what you’ve just done.
  • Pick something that will indeed motivate you to do more. For example, you can get a highlighter as a reward, the desire to explore its use will spur you to spend time reading.

Conclusion

In this article, I have shared with you how you can cultivate a healthy reading habit, and I have also shared examples with you. As you have read through, it’s pretty important that you do not stick to simply reading this article but also put it into action as well.

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4 Proven Benefits of Self-Publishing in 2023

Book publishing

You must have heard people especially authors or publishing agencies talk about self-publishing books, and I believe you are wondering how you can also be in their shoes and achieve the results they’ve achieved.

Well, it’s not impossible for you. You can also be like them, and that’s why I’m sharing this blog post with you to help you get results from self-publishing your books in 2023.

One of the many things I’ve come to discover is that being a self-published author one-time is the courage you need to be able to replicate it anytime you need it.

Of course, like every other thing it comes with its cons and pros, but for the purpose of this article, we will focus on the pros more because I am interested in helping you get results in 2023.

Book publishing on its own has been discovered to be responsible for the transfer of knowledge across generations. This means that if you have particular knowledge you want to transfer from your generation to another, then book publishing is the way. It’s your knowledge, you should have the sole responsibility of determining everything that has to do with the book, and that’s why we have self-publishing.

What is Self-Publishing?

Self-publishing is the process of publishing your work of art without the influence of a traditional publisher. This process gives you the opportunity to have control over creative decisions, the cost of publishing, and profits from the sales of your work of art. For the context of this blog post, the work of art is a book, either an ebook, hardcopy or audiobook.

As an author, you don’t have to get worked up about the content of your book because traditional publishers can decide to edit the content without your permission in a bid to satisfy their preferred audience, which is not totally wrong judging by the fact that they will be covering up the cost of the entire publishing process, and they have a specific audience who feeds on the books they publish.

“Writing a book makes you an expert in the field. At the very least, when you hand someone a book you wrote, it’s more impressive than handing a business card.”

James Altucher  

As a self-publishing author, you determine who your audience would be and you write to suit them. Here, you have two people controlling you as the author, the author, and the people you are writing for.

Benefits of Self-Publishing

1. Complete authority over the content of your book

Just as I mentioned earlier, as a self-published author, you determine what you want to write, and the style and tone of what you want to write. It gives you the freedom to not only express yourself but to also define the entire publishing process which includes writing, editing, book design, printing, marketing, and sales.

You can choose to do all of this yourself and you can choose to hire a professional. When you hire a professional, you are not handing over your control and authority over the book to the professional, but instead, you are hiring them to get the job done according to your preference.

This is why agencies like ScribeTribe Africa exist to help you with the process of book publishing.

2. Saves time

Getting your book published by a traditional publisher is time-consuming, as you have to source a booking agent willing to take up your project and search for a suitable book publisher for you. This simple process can span from one day down to months and if possible years.

The time you spent on this process could have been used to write and publish more than one book. Imagine if you have to replicate this process for every book you want to write. Coupled with the fact that technology has made it possible for people to spend lesser time churning out quality content.

Self-publishing is your best approach to converting your manuscript into a book and getting it into the hands of your readers in the shortest time possible without watering down its content quality.

3. Build your brand or reinforce an existing one

It’s no longer news that book publishing is one of the pathways to thought leadership, and as a professional with years of experience under your belt, self-publishing will further help you to stand out in your preferred industry.

Why?

The book you published was strictly your ideas, knowledge, research, and experience. It serves as proof that you have in-depth knowledge about your field, and that’s what makes you a thought leader.

It further gives you endless opportunities and exposure to showcase yourself, your business, and your book to a larger audience. With the advent of covid19,  it has become apparent that social media is a tool that can be used to amplify your brand, but you need to have quality resources to meet the needs of your potential audience in 2023

4. Higher Royalty

As a self-published author, you have access to 100% profit as opposed to earning a low percentage of royalties from the sales of your book. With this, you can decide to invest 50% of your profit into the publishing and marketing of your next book, and then you have multiple streams of income at your disposal.

Conclusion

Self-Publishing is a tool to help you establish your authority as a thought leader. In the article, I have highlighted the definitions and the benefits of being a self-published author, and I know this will guide your decision as you proceed. At ScribeTribe Africa, we offer support services for authors who want to self-publish their books. Does this seem like what you need, contact us now!

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6 Mistakes Self-Published Authors Make

Quill pen and inkwell resting on an old book with green background concept for literature, writing, author and history

Self-published authors are an alternative way to publish your book especially if you want total control over the content of your book as well as the revenue generated. While it is a good alternative, you can also go wrong with it if you don’t know the right way to achieve your desired goal of self-publishing your books.

Who is a Self-Published Author?

A self-published author is an individual who completes the entire process of publishing a book on their own or with just their own resources. The publishing process includes but is not limited, to writing, editing and proofreading, formatting, cover design, printing, and also sales and marketing. You will agree with me that’s a whole lot for an individual to take up, especially if book publishing is not the only thing they do with their time, For instance, a Bank Manager who wants to write and publish a book.

We can not completely dismiss the possibility of things going wrong because you are either clueless on the what and how or you do not have experience or what it tasks to successfully publish a book.  To successfully publish a book, there are mistakes you should look out for.

1. No timeline for book projects

A digital calendar and a mug

It is compulsory and important that your book project has a timeline attached to it, just like a regular project in a corporate environment. This will help you to measure the resources and effort required to get you the results you desire. It also helps you to be strict with your resource allocation to avoid wastage and zero results.

If you don’t have a timeline for your book project, what should ordinarily take you 2 months will span into two years, and at the end of the two years, you will realize that you are miles away from achieving your goal.

As a self-published author, you can’t afford to make this mistake.

 

2. No specific target audience

Another error you should avoid making is writing for everybody. No, you cannot write for everybody. Why? Because everybody is a generic word used to describe many people. Many people are of a different race, gender, nationality, age, background, standard of living, education, exposure, religion, culture, etc.

So why do you want to write to all of them at once?  If you want to write for everybody, you will end up writing for nobody because everybody won’t be able to understand what you wrote as it was not written in a language they understand.

Target audience

For instance, you want to write a book on How To Build A  Sanctuary, and you expect a medical doctor to read or you expect a 10-yar old to read and understand. That’s impossible. This is why it is advisable that before you start writing a book, create a reader persona that describes:

  • Who your audience is
  • What interests them more
  • What problem or challenges do they have; your book should be solving a problem
  • How your book will solve their problem

If you can answer this question, you have your target audience and can commence your book publishing journey as a self-published author.

3. Skipping professional editing and proofreading

I know that you trust yourself so much that you are sure your manuscript does not need to be edited, but there is a need for a second eye to look through, to help you ensure that the grammatical construction properly communicates your intention to your potential readers.

This second eye has to be a professional who has proven experience in this subject. It is not enough that you have written well, but can your audience understand what you have written enough for them to find value in it?

Resist the urge to skip professional editing and proofreading, and hire someone to get the job done for you. It doesn’t have to be expensive for it to be quality, you can always find a professional within your budget. Do not settle for less.

Include this in your publishing plan, remember we spoke about creating a timeline, factor this in as well as you proceed on your journey as a self-published author

4. Every graphic designer is a book designer

Not every graphics designer is a book designer, but can a graphics designer be a book designer, definitely. How would you know? By making inquiries, and in the event that you find someone who claims not to be a book designer, do not force them to take up your book design. If you do, you have a tendency of getting a low-quality design, wastage of resources, and of course, your project timeline is extended because of the back and forth in trying to get what you want.

Image of female creative graphic designer working on color selection and drawing on graphics tablet at workplace.

An author once told me that he doesn’t have an idea of what his book design should look like because he had not previously authored a book, if he had gone to meet a random graphics designer, and not a professional book designer, that would have been a great mistake.

Do you also know that a book is judged by its cover? If the book cover design is poor and of low quality, it won’t captivate the attention of your prospective reader and that’s a loss on your end.

5. Desire for a quick profit

Publishing a book can be compared to a business venture where you devote funds and resources with the aim of making profits. The problem is not the desire to make a profit but the desire to make a quick profit. In every business, your goal should not be quick profit as sales and profit depend on many factors. Your desire to get quick profit from your published book could lead you to desperation which would lead to frustration.

Publishing books can be categorized as a passive income, which means that you may not get your entire expenses spent on the process at once, and at the same time, you can get them all at once. It’s more of a lifetime investment where your profit keeps trickling in when you are sleeping, or even years after you first published it.

If you want to publish a book, keep in mind that there is a possibility that you will not get active income, and make peace with it. It will help to reduce the possibility of getting frustrated when sales are not happening.

6. Zero marketing plans

Your book publishing plan should include a marketing plan to help you get the book you have written to the face of your target audience. This mistake can be avoided if you take time to decide who your target audience is and how you can find them before you start writing the book, this way you know where to allocate resources to.

I’ve read of authors who published their books and just their family members are aware. True, your family members can help you market your books but nobody can do it as much as you would.

Draft out a marketing goal and plan for your book, and work with it, this way you will be sure that the people to whom you are providing solutions can see the solutions where they can be found.

Conclusion

In this article, I have shared mistakes to look out for while you commence your book publishing journey, there are many more underlying ones. To avoid making these mistakes, that is why we are here. ScribeTribe Africa is a hybrid publishing agency, we allow you to have sole authority over the content of your book as well as the profit from the book, all we do is handle all the processes involved to get your book ready as at when you desire. Contact us today.

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4 Ways To Position Yourself as a Thought Leader

A light bulb

Becoming a thought leader and getting the best out of it is an activity that requires quality efforts to get you the result you desire. The fun fact here is that nobody was born a thought leader, we grow and evolve to become a thought leader which means anyone can delve into the waters. I bet you’re wondering how to position yourself as a thought leader in your industry, right?

Well, you are in the right place, because in this article, I will be sharing 5 proven ways you can achieve your goals of being a thought leader.

A thought leader is an individual who has a systematic approach to bringing fresh perspectives into concepts, especially to address a particular audience’s pressing concerns. Not only do thought leaders provide answers to current nagging questions in the hearts of their audience, but they also give insights into related possible occurrences in the future.

We can also say that a thought leader is an individual who has years of quality experience under their belt which places them in a position to give counsel, advice, insights, and perspective. Alongside the quality experience, you have evidence and proof that people have found value in your contributions. There are several examples around you if you look.

How To Position Yourself As A Thought Leader

1. Improve your knowledge

Devote yourself to improving your knowledge, don’t be stuck on your education knowledge or the professional knowledge you acquired, go far and beyond to seek knowledge. There is nothing wrong with learning from other people, it absolutely does not reduce your value, but rather it increases your value and even helps you to deliver excellent results on your job and also be able to contribute to conversations.

As much as it is believed that a thought leader should know everything, you are opening yourself up to better opportunities by seeking to learn more. As Benjamin Franklin would say, “An investment in knowledge pays the best interest”, and I agree with him.

2. Share your knowledge

With the goal of positioning yourself as a thought leader, you need people to see and recognize you. How to do this is either to volunteer to share for free, or make people pay for the knowledge you have. For people to be willing to pay for your knowledge, they need to see you and be sure that you have value to give to them. It doesn’t take too much, there are various ways you can achieve this, check this out.

3. Grow your network as a thought leader

As humans, it is normal for us to evolve, which means that the people in your network 5 years ago, may not still be there because chances are they have evolved and you fell out while they were evolving or they fell out while you were evolving.

No one is self-sufficient; everyone relies on others. – John Donne

There are professional organizations, and communities out there that would spur you to achieve the new goals your evolving is pushing out. alongside this, you can also get access to opportunities just by virtual belonging to an association or community of people with like minds.

Take, for instance, we both belong to a book reading club, and during the introduction/networking you sold yourself and what you do or have done so far. At that point, I may not need your services. A few months later, there is an opening for a speaker in the field where you claim to work, who do you think I’d reach out to, YOU of course.

The reason is that I have an acquaintance with you and you have provided proof that you can deliver what I need. Now imagine, if you had been reluctant to step out of your comfort zone, you would have lost that opportunity.

4. Market yourself and what you can do

The best product you can find on the aisle in a supermarket is not the best product, but it is the product that is available on sale, and that is because the producer believed that their product is the best thing, and also the store manager as well. The best product might still be in the art of the potential producer, or just be lying fallow in a warehouse somewhere, not because it is not the best but because it’s not being marketed. The same applies to you, it is not enough that you have the knowledge or skills, and experience, to talk about it. Talking about it doesn’t mean on social media alone, it could be anywhere, as long you’re having a conversation that requires you to talk about yourself, don’t be shy to do that. Be proud of yourself and your achievement.

Conclusion

In this article, I have shared 5 ways that you can position yourself and stand out as a thought leader in your industry. Like I would always say, it’s not enough that you have taken time to read this article, implementing them is what really counts. The world is waiting for what you have in stock for them.

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How To Deal With Imposter Syndrome As a Thought Leader

Imposter syndrome

Do you ever look at yourself and imagine someday, someone is going to call you out as an imposter? Or maybe someday you think people will bully you on social media because of the knowledge you’ve shared as a supposed thought leader? Or you are holding back from launching as a thought leader because of imposter syndrome? Well, you are in the right place.

In this article, I will be sharing tips on how to deal with imposter syndrome, and you will also get to see that you are not alone on this path either as you start or progress on your journey as a thought leader.

Imposter syndrome is a feature that has no regard for your industry, years of experience, level of competence, gender, and even your age. It has absolutely zero regards, and most times it creeps unto us like an insect when we are not watching.

According to a 2020 review, 9%–82% of professionals experience impostor syndrome. For you to know that you are not alone whenever you smell it around you.

What is Imposter Syndrome?

Impostor syndrome is an internal experience of believing that you are not as competent as others perceive you to be, as if you are a fraud, despite the degrees of success you have achieved in that aspect of your life. It involves unfounded feelings of self-doubt and incompetence. This is not because you are not truly competent, you are competent but you simply assume that you are not, and you expect that someday someone will discover and that will be the end of your career.

How will you know you have imposter syndrome?

Symptoms of imposter syndrome

  1. Crediting your success to every other thing except your ability.
  2. Believe in being unworthy of recognition and positions.
  3. Worried about being discovered as a fraud.
  4. Underestimate abilities.
  5. Fake confidence in your success
  6. Reluctant to ask for help or advice

How to Deal with Imposter Syndrome

1. Accept and understand that the syndrome exists and it’s a part of our life. Imposters don’t feel like they are imposters they feel like they are real, which means that you are not originally an imposter regardless of what might have caused it.

2. Record your success: Before you get to where you are, you must have had multiple situations where your idea solved a problem, when you closed a deal for the company or when you helped someone to become better at what they do.

Whenever it happens, record it in your journal, you can have a journal specifically for this alone so whenever you notice imposter syndrome coming your way, you can pick it up to deal with it. for the times when your boss, colleagues, or mentee commended you for something, put it down, nothing is too small to be celebrated, it is your win.

3.  Set boundaries for your feelings: Your feelings are valid but they are not necessarily your reality until you decide to make them your reality. The best you can do is observe them, identify what triggers them and go ahead to remind yourself that your feelings do not define your abilities.

4. Avoid comparison: You are unique in your own way, you don’t have to measure your accomplishment with other people, especially the people you don’t have a personal relationship with.

Social media has made it possible that the only aspect of life that you is what a person wants you to see, definitely not their entire life, so why measure your entire life with just a part of another person’s life, absolutely wrong and unacceptable. Yes, you can learn from them but don’t make them the benchmark for your life. Evolve, and explore, the world belongs to you.

Conclusion

In this article, I have shared how to deal with imposter syndrome as a thought leader in whatever field you find yourself, the symptoms as well. I want you to bear in mind that it takes much more than just reading, you need to put these strategies to work and get results for yourself. Evolving and growing is a continuous work for thought leaders.

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5 Effective Thought Leadership Strategies For Your Brand

 

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5 Effective Thought Leadership Strategies for your Brand

Thought leadership strategies are an essential feature of building a brand either as a B2B(business to business) or as a B2C (business to consumer), as it helps your prospective customer or client to identify you as an authority in that industry or sector who can be trusted. Technology has made it simple and easier for us to conduct business transitions without necessarily seeing each other face to face.

I know you are wondering what’s the whole story behind thought leadership and how you can leverage it for yourself, guess that’s why you are. In this article, I will be sharing with you 5 effective thought leadership strategies for your brand, and I will also share examples of people who have journeyed in this direction.

Thought leadership is a tool that is used to establish authority, and share knowledge and at some point, you get paid or hired for the knowledge. when an employer hires you, he/she is basically paying you for your existing knowledge and experiences and the new ones you will acquire for the benefit of the company. The same applies to you, if you want to hire a new hand, you won’t simply hire because you want the person to just occupy space, you hire them because you need their contribution. That’s the same way people can recommend you for opportunities when they know what you do and have seen your track record. So we can basically say thought leadership is putting yourself out there.

“Thought leadership is when a leader’s thoughts are being used by leaders to lead others.”
― Onyi Anyado

I will also like to add that it takes intentionality and deliberateness to be successful as a thought leader in your field. Having said this, I will;l move on to talk about thought leadership strategies.

Thought Leadership strategies are the process and procedures involved to ensure that your target audience has access to the resources you plan to share with them. It is also a system to identify what you need to set up as a structure to ensure that your goal of becoming a thought leader is not futile and you can get results. If you are not keen on building your personal brand, you may not want to bother about thought leadership.

Thought Leadership Strategies

1.Social media marketing

is the process of using social media platforms and tools to reach your audience, and share your knowledge with them. It is also a medium for you to connect with strangers who have turned out to become your followers. There are a couple of social media platforms you can use, for example;

    1. Facebook
    2. Instgram
    3. Linkedin
    4. Twitter
    5. Reddit
    6. TikTok

As much as this is a list, if you are just starting new, you don’t necessarily have to be everywhere because I’m sure you have many items that require your attention daily, and it will be quite tough maintaining a balance everywhere. Every platform has a peculiar means of communication and content that can be shared. Depending on your personal skills, you may need the help of professionals to ensure that the knowledge you intend to share is attractive to your audience.

You don’t want to write an insightful piece with grammatical errors. A little secret: Linkedin content ranks moe if you attach an attractive image.

2. Email Marketing

This is the process of leveraging emails as a medium of connecting with your audience. Email marketing itself is a marketing strategy where businesses send promotional messages to people in mass quantities. It is typically used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of content marketing efforts.

So instead of sending in bits, you can send to as many people as you have on your mailing list at the same time and they will get the exact information you are sharing with them.

3. Blogging

Owning a blog is another strategy. A blog is a website where someone regularly records their thoughts or experiences or talks about a subject. Recording on your blog does not necessarily mean videos, it is mostly written content with the goal of sharing your knowledge and experience and also transferring knowledge to your audience.

Like every other strategy I’ve mentioned so far, you have the right to decide what your focus will be. Based on your discretion, you can decide how you want the blog content to look and its effect on your audience.

Examples of blog platforms

  1. Medium
  2. WordPress
  3. Tumblr
  4. etc

4. Book Publishing

Book publishing is the simple act of compiling your thoughts and knowledge and publishing it as a book either e-book or paperback. It sounds simple but it involves so much more than just the idea of being a book author. As an author, you get to decide what you are willing to share with your audience, and you get paid if you want. I said that because people author books and give them out for free.

Either you decide to give it out for free, or there is a price attached to it, it is also a strategy that you can use to establish your authority in that particular sector or industry. The book is evidence that you have built a track record with your experience, and that’s what people will see.

Book publishing helps you to establish authority and also gives you the opportunity to transfer knowledge from one generation to another. Take a look at the textbooks, and novels that have contributed to your intellectual development, how would they have been, if they did not bother to document their learnings and experience, people won’t have access to it and that would be a loss to the world.

Just like on the speaking engagements, You are positioning yourself for the success you desire. If you are looking forward to publishing your first book, hurry now to book a slot here.

5. Speaking Engagements

Have you ever imagined what it takes to stand on the stage with 100+ people paying rapt attention to anything you are saying? If you have never, just close your eyes and imagine it. How did you feel? Seem like what you want and what you can do right? I am here to tell you that you can do this.

You can do anything you set your mind to do, as long as it is legally accepted.

Speaking engagement is another strategy you can leverage to establish authority in your desired industry. Just as you thought, who will invite you to speak at their events? The people who know your skills, and experience will invite you to speak at their events. At the same time, you can volunteer to speak at events for free. That way the people who will be willing to have you speak at their events will see you and verify that you can indeed give them value. I once applied for speaking engagements and I was asked if I had previously spoken at any other events. By volunteering or even accepting to speak for free at events you are on your way to finding yourself in the presence of a global audience.

I forgot to add that an advantage of speaking engagements is that you may meet your next employer or client at that event who will be wowed at your speaking prowess and would gladly do business with you.

Conclusion

All the strategies mentioned, are not the only existing thought leadership strategies, there are many more out there depending on your preferred approach. You can also decide to combine these strategies to achieve your desired goal as a thought leader.

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How To Create Thought Leadership Content in 6 Steps

Thought leadership content is a tool that you can use to establish yourself as an authority in your desired sector. I know you are curious and willing to know if truly this is a thing and how you can use it to your advantage as a professional, well, you are in the right place as in this article, I will be sharing all this with you. I will also be including a bonus at the end of this article but you would have to read till the end to get the bonus.

There is no way we can talk about thought leadership content without talking about thought leadership itself, so let’s talk about it.

What is Thought Leadership?

Thought leadership is the expression of ideas, experiences, and thoughts that demonstrate you have expertise in a particular field, industry, sector, area, or topic. Business executives and business leaders strive to become thought leaders in their respective fields.

It takes dedication, patience, strategy, and education. As most thought leaders not only have a command of their subject area, but they are also passionate about it and eager to share their knowledge with others to benefit a company, organization, or cause.

Take a minute to think about why experts are invited to speak at conferences and seminars. How did they end up with many social media followers and why are they getting massive engagements? How did they become influencers in their industry?

The answer is simple, they were willing to share their knowledge with other people to help them expand their thinking capacity and doing capacity. They basically contribute to stretching other people beyond their comfort zone. Looks difficult right, but it’s very easy to achieve.

Take, for example, James Clear, whose book Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Habits has sold over 5 million copies worldwide and currently has 898,000 followers on Instagram. He was able to achieve this feat because he shared his knowledge in a particular field and this knowledge has been proven to help people to solve problems.

It’s not enough that you want to share your knowledge, can it solve the problem of your audience? The truth is, if you can provide solutions to people and they see results, they will go to any length to support you, share your content, pay for your books, coaching classes, and even conferences you organize.

To basically describe, thought leadership is the process of positioning yourself to provide value for your audience through the medium where they are accessible and in the form with which they can understand. This brings us to the definition of thought leadership content.

Thought Leadership Content

This is the process of developing resources or materials which would be shared with your audience as a means of establishing your authority as a thought leader in your field or industry. It can also be seen as a strategy that you use to cement and establish yourself as an authority for the information your audiences consider as value.

It helps build a case for audiences to become leads or customers by showing them that your personal brand is invested and interested in helping them become better at what they do.

This thought leadership content can be in the form of social media write-ups, infographics, videos, podcasts, newsletters, books, etc. As a thought leader, you may not necessarily have to use all these forms to connect with your audience, it’s important that you discover who your audience is and how best you can reach them.

How to Create Thought Leadership Content in 6 Steps

1. Identify your goal as a thought leader

What do you want to achieve? Do you want to simply share your knowledge? Do you want to attach a fee to it? Or do you want to create content just for the sake of it? If you are not passionate about a decision, it will reflect on your actions, and as a thought leader, you didn’t want your audience to see you as a manipulator or as an imposter. Pick your notepad and write out what you want to achieve and the duration you are looking to achieve this goal. It helps to give you foresight into the future.

2. Discover your audience

With your goal outlined, you can go ahead to find out who your audience is. Who are the people who would find your knowledge valuable? Do they exist or do you just have them in your imagination? If they don’t exist you can create them by conducting research to find out if people will see you as valuable. The research doesn’t have to be with a large number of people, you can reach out to people within your network and find out if they will love to learn from your experience.

3. Research the best medium

You have your goal, you have an audience and now select your preferred medium. While I advise that you should look for what suits your audience and what would make the process of reaching them much easier, I also advise that you stick with what you are comfortable with. For you, it could be writing, and for some others, it could be using audio or infographics.

4. Start creating

Start creating this content, you can talk or write about your unique years of experience, conversations happening in your space, and recent reports in your industry. For more engagement, you can draw from industry content and your personal experience to make your content relatable and engaging. Follow existing experts in your field to learn more from them, read books, watch videos, and make yourself familiar with people who are doing the same thing you want to do or you are doing. Not necessarily to copy them but to learn the ropes of creating and interacting with the public.

5. Collaborate

Depending on your target audience, and your desired platform, you might not have a professional hang of how to successfully carry out your desire, you can outsource those aspects to professionals. Take, for example, if you want to make a video that will capture the attention of your audience and transfer knowledge to them, you may not have the right gadget and even if you do, you may not have the time to sit through editing and all other aspects. The same thing applies to you if you want to write a book, you have the knowledge to share but you may not have the professional capacity to successfully author a book and that is why we are here to handle that for you at ScribeTribe Africa.

6. Monitor results, and identify what does or doesn’t work

It’s important that you monitor the activities as well as results, for you to know what should be reviewed or what should be intensified. Aside from financial commitment, you are also committing resources and you can’t afford to waste your resources without getting any result.

Conclusion

In this article, I have shared the definition of thought leadership, thought leadership content, and 6 steps to creating thought leadership content. If you follow this through, you would get the results you desire.

 

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7 Reasons Book Reading is Better than Movies

Book reading

Book reading and movies are two similar tools with unique differences that make it impossible for one to replace the other. do you wonder how? I will share the how with you in this article.

I’m sure you as curious as I am when I was writing this article know the difference between these tools that have become a part of our lives. You can hardly find an individual who has not seen at least one movie, and at the same time, you can hardly find an individual who has not read at least one book.  Remember I said they are similar, but before I delve into their similarities and differences, I will like to introduce the background of each of these tools to you.

Why Book Reading?

book is any written document. Throughout history, many different materials have been used for books, such as beech bark and bamboo according to Study.

Another definition of a book describes it as a number of pieces of paper, usually with words printed on them, which are fastened together and fixed inside a cover of stronger paper or cardboard.

Books are a global phenomenon and, like stories, they belong to everyone. No singular set of characters, nor type of story, has any authority over another. Just like all cultures and histories, all stories have a place in the bookcases of the libraries of the world.

Book reading as an activity serves as a tool for the transfer of information and knowledge from one generation to another, and also a medium of communication across geographical location, age, language, and continent. Technology has also contributed to the possibility of this happening in lesser time.

Why Movies?

film, also known as a “movie” or a “motion picture,” is a series of moving images shown on a screen, usually with sound, that make up a story according to vocabulary. It can also be defined as a recording of moving images that tell a story and that people watch on a screen or television. A movie simply transfers information and knowledge through motion graphics, unlike books that are transferred through written means.

They are both similar as they serve as a medium of communication and transferring of knowledge from the sender to the receiver, but as stated earlier, they have differences.

7 Reasons Why Books are Better

1. Freedom of Imagination

Books give you the freedom to create imaginations, unlike movies that give you the imaginations of the scriptwriter and the producer. If you give a book to two people to explain what they understand from reading, you will end up with multiple perspectives, but you can’t get this with a movie. You can experiment with this with your friends.

2. Books are more detailed

To produce a movie, you are restricted by a couple of things ranging from the capacity of the crew members, the budget, the specified timeline, and the movie duration. The movie duration especially, because you want to capture your audience’s attention and keep it till the end of the movie. And humans have limited attention spans. Unlike a book that you can pick up anytime and on whatever page you stop at. A book author is not bothered about the same thing that bothers a movie producer. He/She can write as much they want to share with their audience without fear of staying within budget, and the capacity of the crew members.

3. Portability

You can carry a book around with you almost anywhere you go and continue from wherever you stop. There’s now also the option of reading it on your electronic devices like your smartphones, laptop, and Ipad as e-books and there are also audiobooks. You can do this with some movies too, sure, but most of the time movies are better enjoyed on a bigger screen.

4. Better understanding of the subject matter

Movies mostly give you access to the surface of the subject matter while books give you an in-depth and better understanding of the subject matter. It also makes it possible for you to return to read over and over again to understand the knowledge shared. And in the case of fictional books, it helps you to know the character better.

5. Reading is cheaper than seeing a movie:

If you have to go to the cinema to see a movie, you do not only spend money, you spend time, and energy that could have been used for something more profitable. We now have audiobook reading that you can listen to on your daily morning run, waiting in the lobby, the trip to the rest room amongst others. It cost you less to read a book than to see a movie.

6. Access to a wide range of knowledge

According to The New Publishing Standard, Amazon has published more than 2 million books so far, making it possible for readers around the globe to have access to a wide range of knowledge and information. Amazon is one out of the other global bookstore that exists, if we add the numbers up, that’s a huge number. Imagine yourself as a published author who has a book that can be accessed across the globe, isn’t that interesting? If you are wondering how to publish your own book, visit our website to take charge of the existing discount we are giving to first-time book publishers.

7. Improved Vocalbulary

Your vocabulary improves by reading more than by seeing movies because movies must limit the vocabulary to ensure that the viewers can easily understand without consulting Google or a dictionary. They also give you a better mental workout and help your brain remain active and engaged. Neuroscientists have proven that reading demands more of your brain than the visual and speech processing required to watch a movie. They also help you to relieve stress and researchers have found out that it’s better than taking a walk, listening to music, or seeing a movie, and also reducing our screen time.

Conclusion

In this article, I have shared with you the definition of book reading and its difference from movies. I also shared reasons why book reading is better than spending minutes or hours on movies. I am not outrightly canceling movies, as they have different roles to play in entertaining us and giving us exposure, I have only shown you the importance of investing in authoring books and making knowledge available for generations to come.

More articles to read

How To Successfully Launch A Book

What Is Book Publishing? Types Of Book Publishing

Three Proven Steps To Becoming A Thought Leader

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What is Book Publishing? Types of Book Publishing

A library

Book publishing is an integral part of our lives that makes it possible to transfer knowledge from one generation to another, it is also a means to preserve knowledge and information that would otherwise get lost or missing as the years wear in. Imagine you still have access to discoveries and knowledge from years ago, and the good part is that it is not restricted to some particular set of people.

You found this article because you were looking to acquire more knowledge about book publishing either as an individual entity or as a brand, and that is what I will be sharing with you in this article. As a bonus, I will share the requirements for you to publish a book, remember I said everybody could publish a book, and I also recommend where you can publish your book.

What is Book Publishing?

A book is a set of printed sheets of paper that are held together inside a cover, and it can also be a long written work that can be read on a computer, according to Britannica.

Over the years, we have seen a transition from the regular definition of books that could only be accessed when you walk into a physical store or your physical library at home, to something we can access with our devices which is what we call e-books. Regardless of the name tag, as long as it falls into a book, it fits into what I will be discussing in this article. 

The REIT Book is a comprehensive guide on real estate financing and investment
An example of a published book published by Scribe Tribe

Book publishing is the art of making information, and literature that has been compiled into a book available for members of the public at a designated price or for free. it basically refers to the creation, compilation, and distribution of information and knowledge.

It involves a lot of work whether you want to publish as an ebook that can be accessible with our mobile devices in digital stores or as a paperback that will be accessed through physical stores.

There is the process of identifying what you want to write about, your audience, and other factors that will be considered. If you’re looking toward writing and launching your book, and you don’t know how to achieve that, you can reach us at ScribeTribe to help you sort it out and you will have your published book at your doorstep.

Moving on,

Importance of Publishing  a Book

  1. Credibility: It helps to prove your credibility in your preferred industry. Writing a book is an avenue to transfer knowledge from one generation to another, and it also allows people who are interested in hiring you to see that you have sufficient knowledge about a topic that will be helpful in you delivering value to them. The more books you write and publish, the more your credibility is defined.
  2. Thought leadership: Book publishing establishes you as a thought leader in your field. People will look up to your perspective on subject matters relating to your industry because they have seen trails of your wisdom in solving industry-related challenges, providing solutions to problems, and providing helpful market insights. It also serves as an endorsement of your professional knowledge and experience.
  3. Lead generation: It generates leads for you either as an individual or as a corporate organization, yes, a corporate organization can also publish a book. This leads

Types of Book Publishing

1. Traditional Publishing

This type of publishing is the process where your book is published by an existing publishing house. The publishing house handles all the processes required to publish your book and takes off the stress of the bulk of the job, but at the same time, you are also giving permission to adjust your manuscript to fit their desire, you have no control over the content of your book and the price. Also, you will get paid royalties in percentage depending on the contract agreement.

The publisher or publishing house basically buys the right to publish your book and pays you royalties from the sales made. For traditional publishing, authors don’t get charged the publisher foots the entire cost of publishing the book.

2. Self-Publishing

to self-publish a book means that you are committing to learn how to bring your book to life or contracting it out to other people who handle all aspects of the publishing journey and you still own 100% copyright of the work. Most times self-published authors hire editors and, designers and pay them as they would a painter or bricklayer.

Unlike traditional publishing, a self-published author has total control of the manuscript and gets full payment for the book instead of royalties. Another benefit of Self-publishing is that you get to bypass gatekeepers defining what your book should be and what it shouldn’t be.

In a world like ours, it’s difficult to successfully get the right set of people to handle your book project considering the fact that you may not have experience in the industry and also the time and effort that goes into identifying and sorting vendors alongside compiling your manuscript takes much more time and resources than you imagine.

This is why we do what we do at ScribeTribe Africa. We are not a regular publishing company, we simply help you achieve your dreams of becoming a self-published author without compromising your manuscript and the process involved. If this is what you need, send us a message here. Due to the large number of requests we get from interested authors like you, hurry now to secure your spot before it’s closed.

Conclusion

In this article, I have shared the definition of book publishing, its importance, and the types of book publishing that exist. I will end with this, an author is not an individual who has their book in the corner of their brain but someone who publishes the information that has been stored in the brain.

More Articles for you to read

Dear Thought Leader (1): On Becoming A Thought Leader

How To Successfully Launch A Book

5 Books On Real Estate In Africa You Must Read